Pinterest Keyword Tool

Name: Pinterest Keyword Tool
Author: Made to Spark

Enter a seed keyword and see how many people are searching for it on Pinterest — plus related keywords worth pinning. Volume ranges come directly from Pinterest Ads data. No signup required.

Enter a keyword See volume ranges & related terms Plan pins around what people search

How to use the Pinterest Keyword Tool

Enter a seed keyword: Type in a topic you create pins about — for example "living room decor" or "easy dinner recipes".
Review volume ranges: Each keyword shows a monthly search range pulled from Pinterest Ads data. Higher ranges mean more people are searching for that term.
Pick your targets: Look for keywords with solid volume where you can create genuinely useful pins. High volume alone doesn't guarantee reach — relevance matters too.
Use them in your pins: Work target keywords into your pin titles, descriptions, and board names so Pinterest can surface your content to the right searchers.

Ready to turn those keywords into published pins?

Made to Spark connects to your WordPress blog or Shopify store, generates keyword-optimized pins for every post or product, and publishes them to Pinterest on a schedule — so you build a consistent Pinterest presence without the manual work.

Get Started

Understanding Pinterest search volumes

Pinterest reports search volumes as ranges (e.g. 10K–100K searches per month) rather than exact numbers. These ranges come from the Pinterest Ads platform and reflect aggregated search activity. A few things to keep in mind:

Ranges, not exact counts

Pinterest buckets search data into broad ranges. Two keywords in the same range can have very different actual volumes — use ranges as directional signals, not precise benchmarks.

Broad terms can look smaller

Very generic keywords sometimes show lower ranges than specific ones. Pinterest Ads groups queries by intent clusters, which can make broad terms appear less popular than expected.

Seasonality matters

Pinterest is heavily seasonal. "Christmas decor" will show high volume near Q4 and low volume mid-summer. Plan your content calendar around seasonal peaks for those topics.

Volume + relevance = reach

Chasing the highest-volume keywords is not always the right move. Pinterest rewards pins that genuinely match what searchers are looking for — specific keywords with moderate volume often outperform broad ones.

FAQ

Where does the volume data come from?

Volume ranges come from the Pinterest Ads API — the same data source advertisers use to plan campaigns. Pinterest reports volumes as ranges (e.g. 10K–100K) rather than exact counts, which is why you see ranges instead of precise numbers.

How accurate are Pinterest search volumes?

The ranges reflect real Pinterest Ads data, but they can be counterintuitive. Very broad keywords sometimes show lower ranges than specific ones because Pinterest Ads groups queries by intent clusters rather than raw query counts. Use the ranges as directional signals rather than precise benchmarks.

Do I need an account to use this tool?

No signup is required. You can run a limited number of searches per day as a guest. Create an account for a higher daily limit and access to the full Made to Spark pin planning suite.

How is this different from Google Keyword Planner?

Google Keyword Planner shows Google search volumes. Pinterest has its own search engine with different user intent — people come to Pinterest to discover ideas and plan purchases, not just to find answers. Keyword popularity on Pinterest can differ significantly from Google, so it's worth checking both for a complete picture.

How should I use these keywords in my pins?

Include target keywords naturally in your pin title, pin description, board name, and board description. Pinterest uses all of these to decide when and to whom your pins appear in search results. Aim for clear, descriptive language that matches what searchers are actually typing.