How to read the results
Each row is a search people type into Pinterest. The two columns next to it tell you how much demand there is, in the only form Pinterest shares it.
| Column | What it shows | Source |
|---|---|---|
| Keyword | A search Pinterest suggests for your seed | Pinterest search suggestions |
| Search volume | A monthly range, such as 10K to 100K, for the United States | Pinterest Ads |
| Popularity | High, Medium or Low, shown when no volume range is available | How prominently Pinterest suggests the search |
What to know about Pinterest search volumes
Ranges, not exact counts
Pinterest groups search data into wide brackets. Two keywords in the same range can have very different real volumes, so treat ranges as a direction, not a benchmark.
Broad terms can look smaller
Very generic keywords sometimes show a lower range than specific ones, because the figures come from ad targeting brackets rather than raw query counts.
Seasons move the numbers
"Christmas decor" is busy in autumn and quiet in midsummer. For seasonal topics, plan and publish pins ahead of the peak.
Relevance beats volume
A specific keyword with moderate volume that matches your pin exactly is usually a better target than the biggest keyword in the list.
How to find Pinterest keywords
-
Step 1
Enter a seed keyword
Type a topic you make pins about, such as "living room decor" or "easy dinner recipes". Seeds can be 2 to 80 characters.
-
Step 2
Review the list
You get up to 100 searches that Pinterest suggests for that topic, with a monthly volume range when Pinterest Ads reports one and a popularity tier when it does not.
-
Step 3
Pick your targets
Choose keywords with solid volume that match something you can make a useful pin about. Relevance matters as much as volume.
-
Step 4
Use them in your pins
Copy single keywords or the whole list, or download a CSV, then work them into pin titles, descriptions and board names.
Frequently asked questions
Where do the keywords come from?
Every keyword is a real search that Pinterest suggests in its own search box. The tool looks up your seed and its variations in Pinterest autocomplete and lists what comes back. Nothing is invented or written by a language model, so if Pinterest suggests nothing, you see a message instead of made-up terms.
Where does the search volume data come from?
Volume ranges come from Pinterest Ads, the same figures advertisers see when they plan campaigns, for the United States. Pinterest reports volume as ranges such as 10K to 100K rather than exact counts. When a range is not available, the tool shows a High, Medium or Low popularity tier based on how prominently Pinterest suggests the search.
How accurate are Pinterest search volumes?
They are directional, not exact. Pinterest Ads puts keywords into wide brackets, so two keywords in the same range can differ a lot in real searches, and a broad term can sometimes show a lower range than a specific one. Use the ranges to compare keywords with each other rather than as precise monthly counts.
How many keyword searches can I run?
You can run 3 keyword searches every 24 hours, and each search returns up to 100 keywords. No account is needed. You can copy any keyword, copy the full list, or download the results as a CSV file.
How is Pinterest keyword research different from Google keyword research?
Google Keyword Planner reports Google searches, and Pinterest is a separate search engine with different intent. People use Pinterest to collect ideas and plan purchases, often weeks ahead, so a phrase can be popular on one and quiet on the other. Check Pinterest data for pins and Google data for blog posts.
Where should I put keywords on Pinterest?
Put your main keyword in the pin title, which can be up to 100 characters, and use it naturally in the pin description, which can be up to 800. Add related keywords to the board name and board description too. Pinterest reads all of these when deciding which searches a pin appears in.
Does Pinterest keyword volume change with the season?
Yes. Pinterest searches are strongly seasonal, and people start searching well before an event. "Christmas decor" is busy in autumn and quiet in midsummer. Check seasonal keywords a few months before the date and publish pins early enough to be found when searches pick up.
Last updated by the Made to Spark team.
