Paste any URL and instantly see whether your Open Graph tags, Article, Recipe, or Product metadata are set up correctly — so Pinterest can read your pages and display Rich Pins the way you intended.
Checking your page…
Fetching the page and inspecting Open Graph, Schema.org, and Twitter Card markup.
Made to Spark connects to your WordPress blog or Shopify store, generates keyword-optimized pins for every post or product, and publishes them to Pinterest on a schedule — so you build a consistent presence without the manual work.
Get StartedRich Pins pull structured metadata directly from your webpage and display it on the pin — giving pinners more context before they click. Pinterest supports three types:
Show the headline, author, and story description below the pin image. Ideal for blog posts and news articles. Requires og:title, og:description, and og:image at minimum.
Display the recipe title, serving size, cook time, and ratings. Powered by schema.org Recipe markup or Open Graph recipe tags. A strong driver of save rates in the food niche.
Show real-time pricing, availability, and a link directly to your product page. Require og:price:amount and og:availability in addition to the standard Open Graph tags.
Paste any URL and the tool identifies which Rich Pin type applies, shows every tag Pinterest will read, and highlights what is missing or incorrectly formatted.
Rich Pins pull structured metadata directly from your webpage and display it on the pin itself — such as the article headline, recipe details, or product price. They give pinners more context before clicking, which typically improves engagement and saves.
Pinterest retired their own validator tool. You can use this validator to paste any URL and check whether your Open Graph and meta tags are correctly set up. It shows you exactly what Pinterest will read from your page and flags anything that needs fixing.
The most common causes are missing or incorrectly formatted Open Graph tags (og:title, og:description, og:image, og:url), a page that blocks external crawlers, or new metadata that Pinterest hasn't indexed yet. Run your URL through this validator to see exactly which tags are present and whether their values look correct.
Pinterest used to require a separate application step, but that process has been simplified. As long as your pages have valid Open Graph or schema.org markup, Pinterest will typically display Rich Pins automatically when it crawls your content. Use this validator to confirm your metadata is in order.
No signup is required. You can validate a limited number of URLs per day as a guest. Create an account for a higher daily limit and access to the full Made to Spark pin planning suite.
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