Where Etsy shop traffic comes from
Etsy groups every visit into one of six sources on the Stats page, under "How shoppers found you". Pinterest visits are counted inside Social media.
| Source in Etsy Stats | What it counts |
|---|---|
| Etsy app and other Etsy pages | Visits from the Etsy app, your shop page, favorites, the cart and Etsy's home page |
| Etsy search | Shoppers who typed a search on Etsy and clicked your listing |
| Etsy Ads | Clicks on the on-site ads you pay for |
| Etsy marketing and SEO | Search engines, Etsy's emails and Offsite Ads |
| Social media | Pinterest, Instagram, Facebook and other social sites. Click the row to see each one |
| Direct and other traffic | Typed or bookmarked links, messaging apps, email and blogs |
Pinterest traffic potential by Etsy niche
Pinterest works best for products people plan ahead for and save. This is a rough guide to how well each Etsy category fits that habit, not measured data.
| Etsy niche | Pinterest fit | Why |
|---|---|---|
| Home decor and furniture | Very high | People plan rooms on Pinterest and save decor ideas to boards |
| Jewelry and accessories | Very high | Visual, gift-driven, with strong seasonal peaks |
| Wedding and party | Very high | Couples plan on boards for months before they buy |
| Art and wall decor | High | The pin shows the product exactly as it will look |
| Clothing and fashion | High | Outfit ideas get saved and clicked |
| Digital downloads | Medium to high | Planners, printables and templates do well. Less visual files lag |
| Craft supplies | Medium | Works when shown in a finished project, not as raw material |
| Vintage and collectibles | Medium | A pin outlives a one-off item once it sells |
How to use the Etsy traffic calculator
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Step 1
Open your Etsy stats
In Shop Manager, open Stats and pick the last 30 days. Note your visits, conversion rate and revenue divided by orders.
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Step 2
Enter your shop numbers
Type your monthly visits, conversion rate and average order value. The form starts at 1,000 visits, 2% and $35 so you can see how it works.
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Step 3
Split your traffic sources
Enter the share of visits from Etsy search, direct, social and other. The four numbers need to add up to 100%.
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Step 4
Compare three scenarios
See the extra visits, sales and revenue per month and per year if Pinterest added 10%, 25% or 50% more visits to your shop.
Frequently asked questions
What percentage of Etsy traffic comes from Pinterest?
Etsy does not publish a figure, and the share differs a lot from shop to shop. A shop that never pins gets close to none, while a shop that pins every listing can see Pinterest become its largest outside source. Your own number is in Shop Manager under Stats, in the Social media row.
Where can I see my Etsy traffic sources?
Open Shop Manager, click Stats, and scroll to "How shoppers found you". Etsy splits visits into the Etsy app and other Etsy pages, Etsy search, direct and other traffic, social media, Etsy marketing and SEO, and Etsy Ads. Click Social media to see Pinterest on its own line.
How does the Etsy traffic calculator work?
It multiplies your monthly visits by your conversion rate and average order value to get current revenue. Then it adds 10%, 25% and 50% more visits and applies the same conversion rate and order value, so you see what each level of Pinterest traffic would be worth per month and per year.
Are the projections a forecast?
No. The three scenarios are fixed assumptions of 10%, 25% and 50% more visits, not a prediction for your shop. They also assume Pinterest visitors buy at the same rate as your current visitors, which may not hold. Use the numbers to size the opportunity, not to plan income.
Which Etsy niches do well on Pinterest?
Products people plan and save ideas for do best: home decor, wall art, jewelry, wedding and party items, clothing, and printables such as planners. Raw craft supplies and one-of-a-kind vintage pieces are harder, because a pin keeps sending visitors long after a single item has sold.
How long does Pinterest take to send traffic to an Etsy shop?
Expect months rather than days. A new pin is shown to a small audience first and gains reach as people save and click it, and pins can keep surfacing in search long after you publish them. Pinning steadily over several months matters more than a burst in one week.
What is a good conversion rate on Etsy?
Etsy does not publish an average. Sellers commonly report conversion rates between 1% and 3%, and the rate varies with price and category. Your own rate is on the Stats page in Shop Manager. If it is under 1%, better photos, titles and pricing will usually help more than extra traffic.
Last updated by the Made to Spark team.
