What the report shows
The overview export carries the full metric set (impressions, engagement, pin clicks, outbound clicks and saves) only at board level. The report measures every board against your own account's average click rate and tells you what kind of fix each one needs.
| Part of the report | What it tells you |
|---|---|
| Ranked actions | Three things to do next: fix the boards leaking clicks, copy your top pin, double down on your best board, or publish on your strongest weekday. Each action carries the number behind it |
| Recoverable clicks | One headline figure: the outbound clicks left on the table by boards converting below your account average |
| Board diagnosis | Every board labelled saved-not-clicked, weak creative, working or typical, based on its saves-to-clicks ratio against your account average. Boards under 500 impressions are marked not enough data rather than judged |
| Reach trend | The daily average for the first half of the export against the second half, with the peak day |
How to analyse your Pinterest analytics export
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Step 1
Export your analytics overview from Pinterest
In Pinterest Analytics, open Overview and click the Export button in the top right. This requires a Pinterest Business account.
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Step 2
Drop the CSV on the page
The file is read in your browser. Only the board totals, daily series and pin links needed for the report are sent, and we never store your file.
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Step 3
Read the ranked actions
The report opens with three next moves, each with the number behind it and a link to act on it.
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Step 4
Work the board table
Use the full board breakdown as supporting evidence for what to publish, rewrite or replace next.
Frequently asked questions
Why do I get saves on Pinterest but no clicks?
Usually because the pin already answered the question. Infographics, full lists and text-heavy graphics deliver the whole value in the image, so there is nothing left to click for. Saves stay high while outbound clicks stay flat. Hold part of the answer back for the page, or make the pin promise something only the page delivers.
Why are my Pinterest impressions dropping?
A falling impression count often reflects publishing pace rather than a penalty, because reach tends to slide when new pins slow down. Compare the first half of the daily numbers in your export against the second half to measure the size of the change, then check whether your publishing rate fell during the same stretch.
What is a good outbound click rate on Pinterest?
There is no reliable public benchmark, and the figures people quote vary enormously by niche. A more useful comparison is your own account: measure each board against your account-wide outbound clicks per 1,000 impressions, then fix the boards sitting furthest below it. That comparison stays valid even when overall reach on Pinterest shifts.
Where do I get the CSV file this tool needs?
In Pinterest Analytics, open Overview and click the Export button in the top right. You need a Pinterest Business account to see the Analytics section. The file is named like "Pinterest Analytics overview 20260522-20260820.csv".
Is my file uploaded anywhere?
No. The CSV is parsed in your browser, and only the board totals, daily series and pin links needed to build the report are sent to our server. We never store your file.
Why does this report focus on boards instead of pins?
The overview export carries the full set of metrics (impressions, engagement, pin clicks, outbound clicks and saves) only at board level. The Top Pins section in the same file gives a pin link and a single metric, with no title and no destination URL, so a per-pin click rate cannot be computed from it.
What are outbound clicks and why do they matter more than impressions?
An outbound click is someone leaving Pinterest for your site, which is the action that matters for traffic. Impressions only measure how often a pin was shown. A board can have huge reach and still send you almost nobody.
How is the recoverable clicks number calculated?
Every board is measured against your own account-wide average outbound click rate. For each board below that average, the tool takes the clicks it would have earned at your average rate, subtracts the clicks it actually earned, and adds up the shortfalls. It is your account measured against itself, not an outside benchmark.
Last updated by the Made to Spark team.
