What the checker shows
Pinterest's overview export lists your 50 pins with the most impressions for the dates you pick. The checker lines up two of those lists, pin by pin, so you can see which of your biggest pins are fading, how much reach each one cost you, and which ones are simply out of season.
| Part of the result | What it tells you |
|---|---|
| Account change | Your average daily impressions in the recent period against the period before |
| Pins that lost the most | Your pins down 25% or more, or out of the top 50, ranked by impressions lost, each with its picture and the page it links to |
| Seasonal tag | Pins whose title or link names a season or holiday, where the calendar explains part of the drop |
| Pins that grew | Pins up 25% or more, or new in your top 50: the topics worth more pins |
| Saves by other people | Pins other people made from your links, listed apart from your own |
A growing account can still be losing pins
We ran the checker on a travel blog's account, comparing Sep 28 – Oct 28, 2026 with the month before. The account's daily impressions grew 18%, so at first glance nothing was wrong.
Pin by pin, 14 of its top 50 pins had lost at least a quarter of their impressions, about 11,200 between them. The biggest loss was a summer outfit pin for a Greek island, down 63% as October began. A rising set of food guide pins was covering for the fading ones.
The account total hid both stories. The pin-by-pin view shows which pages need a fresh pin now and which seasonal pins to bring back before next summer.
For the click side of the same export, the Pinterest Analytics Analyzer ranks every board by the outbound clicks it is missing, and the Seasonality Planner shows when to publish seasonal pins again.
How to find which Pinterest pins lost impressions
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Step 1
Pick how far back to look
Choose 7, 30 or 60 days. The table on this page gives the two date ranges to download for each.
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Step 2
Open Pinterest Analytics
On a computer, open Pinterest Analytics, then Overview. You need a Pinterest Business account.
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Step 3
Download the recent report
Open the date range menu, choose Custom, enter the recent dates and click Export at the top right. A file downloads.
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Step 4
Download the report before it
Enter the earlier dates and click Export again, so you have two files.
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Step 5
Add both files here
Drag both files onto the page. You see every pin that lost impressions, biggest loss first, with its picture and the page it links to.
Frequently asked questions
Why does the checker only look at my top 50 pins?
The Pinterest Analytics overview export lists only the 50 pins with the most impressions in the date range you pick. Those pins usually carry most of an account's impressions, so they are the ones that move your totals up or down. Smaller pins are not in the file, so no tool can read them from it.
Which dates should I export?
Two back-to-back periods of the same length, such as the last 30 days and the 30 days before them. End the recent period two days ago, because Pinterest marks the latest days as estimates and adjusts them later. The table on this page lists the exact dates for 7, 30 and 60 days.
What does "under 440" mean next to a pin?
The pin was in your top 50 in the earlier period but is missing from the recent one. That means it fell below the smallest number in the recent list, so the checker shows the most it could have had and the least it could have lost.
Why are my Pinterest impressions dropping?
Often a handful of big pins are fading while the rest of the account holds steady. Common reasons are a seasonal search slowing down, a pin getting older, or newer pins on the same topic taking its place. Comparing two periods pin by pin shows which pins are behind the drop, so you know where to put a fresh pin.
Why did one pin lose impressions while my account grew?
Pinterest shows each pin to people searching and browsing its topic, so a pin can fade on its own while new pins lift the account. A summer outfit pin can lose reach in October even when your other pins are doing well.
What does the Seasonal tag mean?
The pin's title, description or link names a season or holiday, such as summer or Christmas. Searches for those topics rise and fall with the calendar, so part of the drop is probably the time of year rather than the pin itself.
What are saves of your links by other people?
Pins marked "Not from you" in the export were created or saved by other Pinterest users and link to your claimed website. They still send people to your site, so the checker lists them separately from the pins you made.
Is my file uploaded anywhere?
No. Both files are read in your browser and never stored. To show each pin's picture and title, your browser asks Pinterest's public pin widget for those pins, the same way an embedded pin loads on a blog.
What should I do with a pin that lost impressions?
Keep the old pin, since it can recover and deleting it loses its saves. Check that its link still works, then make a new pin for the same page with a fresh image and title so Pinterest has something new to show.
Last updated by the Made to Spark team.
