Pinterest UTM Builder

Name: Pinterest UTM Builder
Author: Made to Spark

How to build a tracked Pinterest link

Paste your destination URL: Enter the page you want your pin to link to.
Set the source and medium: Keep source as pinterest and choose a medium like social or paid_pin.
Add a campaign name: Name the campaign so you can group its traffic in analytics.
Copy your tracked link: Copy the generated URL and use it as your pin's destination link.

Ready to turn those tracked pins into published content?

Made to Spark connects to your WordPress blog or Shopify store, generates keyword-optimized pins for every post or product, and publishes them to Pinterest on a schedule — so you build a consistent Pinterest presence without the manual work.

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Why UTM tracking matters for Pinterest

Without UTM tags, Google Analytics groups Pinterest traffic under broad labels like "social" or "referral." With tags, you can see which specific pins, boards, or campaigns sent visitors — and whether those visitors converted.

Pin-level attribution

Tag each pin with a unique campaign name to see exactly which image or headline drove clicks — not just that Pinterest sent traffic.

Separate organic vs paid

Use utm_medium=social for organic pins and utm_medium=paid_pin for ads. Your analytics reports will group them cleanly instead of mixing them together.

Measure ROI

Once you track which pins send traffic, set up goal tracking to see which ones drive signups, purchases, or other conversions — so you know where to invest more effort.

Stay consistent

UTM parameters are case-sensitive — "Pinterest" and "pinterest" appear as separate sources. Pick a naming convention early and stick to it so your reports stay clean.

FAQ

What is a UTM link?

A UTM link is a normal URL with extra tracking tags (utm_source, utm_medium, utm_campaign) added to the end. Analytics tools read those tags to show you exactly which channel and campaign sent each visitor.

Why should I tag my Pinterest links?

Tagging lets you see in Google Analytics how much traffic and how many conversions each pin or campaign drives, instead of lumping it all under generic "social" or "referral" traffic.

What source and medium should I use for Pinterest?

Use utm_source=pinterest. For medium, pick something consistent like social for organic pins or paid_pin for ads, so your reports group cleanly.

Will UTM tags hurt my SEO or pin performance?

No. UTM tags are standard query parameters that analytics tools expect. They don't affect how Pinterest distributes your pin or how search engines rank your destination page.