How to read the results
Each row is a search people type into Pinterest. The columns next to it tell you how much demand there is, in the only form Pinterest shares it, and how hard the search is to rank for.
| Column | What it shows | Source |
|---|---|---|
| Keyword | A search Pinterest suggests for your seed | Pinterest search suggestions |
| Search volume | A monthly range, such as 10K to 100K, for the country you pick | Pinterest Ads |
| Popularity | High, Medium or Low, shown when no volume range is available | How prominently Pinterest suggests the search |
| Difficulty | Easy, Medium or Hard for 10 keywords, or Few pins when hardly anyone has pinned for it | The pins ranking for that search on Pinterest today |
| Top pins | Click a keyword: the pins at the top of the search, what kind each is (photo with a headline, list, plain photo, infographic, video), with saves or reactions, date and the website they link to | Pinterest search results |
| Topics | The topic tags Pinterest gives those top pins, shown when Pinterest shares them | Pinterest search results |
| Climbing | Searches with your keyword that are growing right now, with growth this month, against last year, and a line for the past year | Pinterest Trends |
| Season tag | For seasonal searches, such as Christmas or Summer, whether people are searching now or when they start | Our calendar of when seasonal searches start climbing |
Where each keyword goes
Pinterest decides which searches a pin can show up in from the words around it. Give every pin one main keyword and let the rest of the pin back it up.
Pin title
The main keyword, near the start, written as a normal phrase. One keyword per pin, so Pinterest knows exactly which search it answers.
Description
Two or three related searches from your list, worked into sentences someone would actually read. Skip the long hashtag lists.
Board
The wider topic, such as your seed keyword. Each pin on the board can then aim at a narrower search within it.
Image
The picture has to show what the title promises. A keyword the image doesn't match may get seen, but it won't get saved or clicked.
From keyword to pin: an example
Each of the 3 keywords the tool picks for you comes with this plan already filled in.
Seed keyword: slow cooker soup
- Keyword to target
- slow cooker chicken tortilla soup
- Pin title
- Slow Cooker Chicken Tortilla Soup (Dump and Go)
- Description
- A cozy weeknight dinner that cooks itself. This easy crockpot soup uses pantry staples, freezes well, and works as a healthy slow cooker meal for busy families.
- Board
- Slow Cooker Soup
Why use this keyword tool
No Pinterest account to connect
Type a keyword and get results. You don't need a business account, an ad account or a sign-in to see volumes.
Searches in your language
Pick one of 25 countries and the tool asks Pinterest in that country's language, so a French or German seed returns French or German searches.
Keywords you can actually rank for
Volume alone doesn't tell you whether a new pin stands a chance. The tool checks the pins ranking today and puts the beatable keywords first.
What's climbing right now
Searches growing on Pinterest show up with their growth and a line for the past year, so you can pin before the peak instead of after it.
What to know about Pinterest search volumes
Ranges, not exact counts
Pinterest groups search data into wide brackets. Two keywords in the same range can have very different real volumes, so treat ranges as a direction, not a benchmark.
Broad terms can look smaller
Very generic keywords sometimes show a lower range than specific ones, because the figures come from ad targeting brackets rather than raw query counts.
Seasons move the numbers
"Christmas decor" is busy in autumn and quiet in midsummer. For seasonal topics, plan and publish pins ahead of the peak.
Relevance beats volume
A specific keyword with moderate volume that matches your pin exactly is usually a better target than the biggest keyword in the list.
How to find Pinterest keywords
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Step 1
Enter a seed keyword
Type a topic you make pins about, such as "living room decor" or "easy dinner recipes", and pick the country you want to reach. Seeds can be 2 to 80 characters.
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Step 2
Review the list
You get up to 100 searches that Pinterest suggests for that topic, with a monthly volume range when Pinterest Ads reports one and a popularity tier when it does not.
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Step 3
Pick your targets
Sort by Best chances, pick a theme such as For him or DIY, or switch on Long phrases only, to find keywords with solid volume and Easy or Medium difficulty. Click a keyword to see what to make, which kinds of pin rank and the pins you would compete with.
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Step 4
Use them in your pins
Start with the 3 keywords the tool picks for you and tap Make a pin on each. You can also copy keywords or download a CSV and work them into pin titles, descriptions and board names.
Frequently asked questions
Where do the keywords come from?
Every keyword is a real search that Pinterest suggests in its own search box. The tool looks up your seed and its variations in Pinterest autocomplete and lists what comes back. Nothing is invented or written by a language model, so if Pinterest suggests nothing, you see a message instead of made-up terms.
Where does the search volume data come from?
Volume ranges come from Pinterest Ads, the same figures advertisers see when they plan campaigns, for the country you pick. Pinterest reports volume as ranges such as 10K to 100K rather than exact counts. When a range is not available, the tool shows a High, Medium or Low popularity tier based on how prominently Pinterest suggests the search.
How is keyword difficulty worked out?
For 10 keywords in your list (25 when you are signed in), half of them the biggest searches and half the longer phrases where easy wins usually hide, the tool reads the pins ranking for that search on Pinterest today. Any other keyword in the list can be checked with its Check button. It looks at how much engagement the top pins have, how big the accounts behind them are, whether their titles use the phrase, and whether old favourites keep holding the top spots. New pins with little engagement count as an opening: Pinterest is still trying pins for that search. Easy means the top pins are beatable with a good pin. Hard means big, popular pins hold the top spots. Few pins means hardly anyone has pinned for that search yet. Difficulty is read from Pinterest's search results in the language of the country you pick (English-speaking countries share the US results).
How accurate are Pinterest search volumes?
They are directional, not exact. Pinterest Ads puts keywords into wide brackets, so two keywords in the same range can differ a lot in real searches, and a broad term can sometimes show a lower range than a specific one. Use the ranges to compare keywords with each other rather than as precise monthly counts.
How many keyword searches can I run?
You can run 3 keyword searches every 24 hours, with or without an account, and 30 on a paid plan. Each search returns up to 100 keywords. You can copy any keyword, copy the full list, or download the results as a CSV file.
How is Pinterest keyword research different from Google keyword research?
Google Keyword Planner reports Google searches, and Pinterest is a separate search engine with different intent. People use Pinterest to collect ideas and plan purchases, often weeks ahead, so a phrase can be popular on one and quiet on the other. Check Pinterest data for pins and Google data for blog posts.
Where should I put keywords on Pinterest?
Put your main keyword in the pin title, which can be up to 100 characters, and use it naturally in the pin description, which can be up to 800. Add related keywords to the board name and board description too. Pinterest reads all of these when deciding which searches a pin appears in.
Does Pinterest keyword volume change with the season?
Yes. Pinterest searches are strongly seasonal, and people start searching well before an event. "Christmas decor" is busy in autumn and quiet in midsummer. Check seasonal keywords a few months before the date and publish pins early enough to be found when searches pick up.
Last updated by the Made to Spark team.
