What makes a pin description work
Keywords come first
Only the opening of a description shows before it is cut off, so every description from this tool leads with the main keyword instead of burying it.
Written for people
Keyword lists read badly. The search terms are worked into normal sentences that give someone a reason to click through.
The right length
150 to 300 characters is long enough to carry real search terms and short enough that the point survives being cut off.
No hashtags, no filler
The tool is told to leave out hashtags and the stock vocabulary that makes text sound machine-written, such as "stunning" and "ultimate".
A pin description, before and after
Keyword list
"Bathroom, storage, small bathroom, organization, ideas, home, DIY, decor."
Keyword in a sentence
"Small bathroom storage ideas that work in a rental: over-the-door racks, a slim rolling cart and shelves that need no drilling. Twelve setups with links to everything used. Save this for your next weekend project."
Pinterest pin text limits
| Field | Limit | What to aim for |
|---|---|---|
| Pin description | 800 characters | 150 to 300 characters, keyword in the first sentence |
| Pin title | 100 characters | 50 to 70 characters, keyword near the start |
| Board description | 500 characters | Two or three sentences naming the board's topic |
How to write a Pinterest pin description
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Step 1
Enter the pin topic
Type the subject of the pin or the title you already wrote, such as "small bathroom storage ideas".
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Step 2
Add keywords if you have them
List the search terms you want the pin to appear for. Leave the field blank and the keywords are worked out from your topic.
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Step 3
Pick a style and language
Choose one of eight styles, including how-to, listicle, product, recipe and seasonal, and one of six languages.
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Step 4
Copy a description
You get up to 5 descriptions aimed at 150 to 300 characters, each with its character count. Paste one into the pin's Description field.
Frequently asked questions
How long should a Pinterest pin description be?
Pinterest allows up to 800 characters in a pin description, and 150 to 300 works well for most pins. Only the first line or two shows before the text is cut off, so the main keyword and the reason to click belong in the first sentence.
Do pin descriptions affect Pinterest SEO?
Yes. Pinterest reads the description to work out what a pin is about and which searches it should appear in. Together with the pin title, the board it is saved to and the image itself, the description is one of the main signals you control.
What should a Pinterest pin description include?
Lead with the main keyword in a natural sentence, say specifically what the reader gets from the link, and end with a light call to action such as "save this for your next remodel". Two or three sentences is enough. Avoid lists of keywords separated by commas.
Should I use hashtags in Pinterest descriptions?
You do not need them. Pinterest matches pins to searches through the keywords in normal sentences, so this tool leaves hashtags out and spends the characters on the description itself. If you want hashtags, add 2 to 5 specific ones on the last line.
Should every pin have a different description?
Yes. If you make several pins for the same page, give each one its own description aimed at a slightly different search term. That lets one post appear for more searches, and it is why each run gives you several angles on one topic.
How many descriptions does the generator write?
Each run writes up to 5 descriptions, and you can run it twice a day without an account. Every description shows its character count and none is longer than 500 characters. Copy the closest one and adjust it to your own voice.
Does the description generator work in other languages?
Yes. It writes in English, Spanish, French, German, Italian and Portuguese. Pick the language before you generate and the descriptions are written directly in it rather than translated from English.
Last updated by the Made to Spark team.
