Tailwind is built around Pinterest. Later is built around Instagram and TikTok, with Pinterest included. Which one fits depends on how much of your traffic comes from Pinterest.
By Paul, founder of Made to Spark · Prices checked Oct 22, 2026
Made to Spark is our product. We make neither Tailwind nor Later, and every price below links to its source.
Pick Tailwind if Pinterest is your main channel: its scheduler, SmartPin, Communities and keyword research are made for it. Pick Later if Pinterest is one of several networks and you want one visual planner for all of them. Later Starter allows 30 posts per profile a month, so frequent pinners reach the limit quickly.
Tailwind Pin Scheduling & Creation against Later Starter, with Made to Spark Solo as a third column.
| Feature | Tailwind | Later | Made to Spark A third option |
|---|---|---|---|
| Entry price Plans that schedule to Pinterest | $17.99 a month billed yearly, or $29.99 billed monthly | Starter: $18.75 a month billed yearly, or $25 billed monthly | From $12 a month (Lite plan) |
| Pins a month On the entry plan | 300 credits a month, 1 credit per scheduled pin | 30 posts per profile a month on Starter, 180 on Growth | Up to 30 pins a day on Solo, about 900 a month |
| Making pins Where the designs come from | Tailwind Create, SmartPin and Ghostwriter AI | Media editor (crop, filters, text) and Canva export; AI writes captions only | Pins made from your link in 65 Canva-style designs, or AI-drawn |
| Pinterest accounts On one plan | Every plan is priced per Pinterest account | One profile per network on Starter; Growth has 2 social sets | 5 workspaces on Solo |
| Other networks Beyond Pinterest | Built around Pinterest | Instagram, TikTok, Facebook and more | Pinterest only |
| Pinterest extras Growth and reporting | Communities, keyword research, Turbo Pins | Pinterest analytics for 3 months and click tracking | Pinterest keyword tool and pin checks |
Prices in US dollars from each tool's own pricing page, checked October 2026. They change often, so check before you buy. Sources: tailwindapp.com/pricing, later.com/pricing.
Tailwind and Later both publish pins you bring. Made to Spark also makes them: it reads your post or product, builds the pins and writes the copy, then schedules them to your boards.
7-day trial · No credit card required. Plans start at $12 a month.
Later auto-publishes to Pinterest, including video pins, and shows Pinterest analytics and click tracking. Its Starter plan allows 30 posts per profile a month, which suits light pinning; Pinterest-heavy accounts usually need Growth (180) or a Pinterest-first tool.
Tailwind Pin Scheduling & Creation is $17.99 a month billed yearly ($29.99 billed monthly) for about 300 scheduled pins on one account. Later Starter is $18.75 a month billed yearly ($25 billed monthly) for 30 posts per profile across several networks. For Pinterest volume, Tailwind gives more pins for the money.
Not with AI. You can edit media, add text and bring in designs from Canva; Later's AI credits write captions and ideas, not images.
Tailwind is built around Pinterest. If Instagram and TikTok matter as much as Pinterest, a multi-network planner like Later fits better.
Finished pins from your posts, products and listings, with the title and description written, ready to schedule.
Template pin
Template pin
AI pin
AI pin
7-day trial · No credit card required.
